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Facebook is the king of the social media world reaching 59% of all social media users ( eMarketer).Facebook has 2.85 billion monthly active users (Statista, 2021).Here are some of the Facebook stats 2021 you need to know: Building the feed Facebook takes into account such factors as the userвЂ™s interests, the type of content a user usually interact with, engagement rate, We can only imagine how many processes stand behind that moment when someone hits the post button. Changes in Facebook algorithm mean big changes in the multiple layers of machine learning rankings and cannot be predicted. It is a complex combination of factors that decide the type of content to show its users.

2022 Facebook algorithm updatesДЇacebook algorithm influences the order of posts and the feed itself people see once they open their Facebook app. The main goal of Mark ZuckerbergвЂ™s вЂњFixвЂќ Facebook mission is to provide more engaging and higher quality content to the users.ДЄs Mark Zuckerberg said, вЂњOur goal is to reach a point where the ads are as relevant and timely as the content your friends share with you.вЂќД«ut what are the Facebook algorithm changes in 2022? LetвЂ™s dive into the details step by step. The algorithm for Facebook is modified to meet the expectations of both users and advertisers. How does Facebook decide which posts to show? As a result, there are millions of factors influencing that very personalized feed we find relevant on Facebook. With over 2 billion Facebook users there are several thousands of potential posts to be in the feed of one user. But the truth is that the machine learning ranking system of this social network is very complex and consists of many layers. Many of us try to guess how the Facebook algorithm actually works to bypass it and get higher rankings in the feed.

They should thoroughly follow each official announcement not to miss important changes that need to be implemented in business marketing strategies. Social media algorithm updates are a true pain for marketers from all over the world.

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